"What comes from the heart will go through the hearts"

Rugswise began with a simple idea: Sharing the beauty and history of rugs with the world!
What started as a few blog posts quickly grew into something bigger. As more people engaged with the content, it became clear that knowledge about rugs was limited, and there was a real need to bridge the gap between tradition and modern understanding.

Behind Rugswise is Zahra Seyd; a Persian creator with a deep appreciation for both technology and craftsmanship. Growing up surrounded by the rich heritage of rug-making, she developed an intuitive understanding of colors, patterns, and the intricate artistry behind every hand-knotted piece. But beyond personal passion, she saw a challenge—many people struggled to identify the origin of their rugs, and even fewer understood the cultural depth behind each weave.
With a background in engineering and a commitment to preserving rug knowledge, she created Rugswise as a platform where enthusiasts, collectors, and curious minds could learn, explore, and truly appreciate what makes a rug special.
What began as a personal project has now evolved into a mission: to make rug knowledge accessible to everyone.
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And this is just the beginning!